Tuesday, May 7, 2013

MTB at Five Years, and et cetera

So, a couple of weeks ago, My Truck Buddy hit the five-year mark. Back in October I had grand plans to invite the 10,000 customers in our database to some sort of picnic, but several harsh realities intruded:

No money
No time
No permits

Re: that last point, as it happens, getting a permit for a 10,000 person party in a public space is not only expensive, but impossible unless you can buy a congressman. U.S. congressman preferred, but even a state rep will do. We'll shoot for a 10-year blow-out party. Alas...

I haven't really had a lot of time for reflection, but I did note something with some amusement the other day. I was driving back from our quarterly Shenandoah company camping trip. I passed a sign for Marshall, VA and moment of mania -- I simultaneously laughed out loud and fought off tears. Marshall was the site of my very first moving job way back in 2007. It was the first one I did with my little pickup truck, grossly overestimating the amount of stuff it could handle, and grossly underestimating the distance from the destination: Arlington.

The job: clean out a 10X10 storage unit and deliver the contents to a place near Columbia Pike. The customer had found me on Craigslist and couldn't resist my "introductory pricing." I was such a terrible capitalist I felt terrible actually asking for money. So, I charged $35 for the first load, and minus $5 per extra load if necessary.

Long story short: I lost my shirt. A packed 10X10 storage unit is a huge amount of volume. I managed to manhandle a washer and dryer into the back of my truck, by myself, and that was it for load #1. After the second trip I realized I was outrageously understaffed and under-equipped, so I rented a Budget truck (cost: over $100). The customer and I got a lot more of it in there, but my packing skills were...in an embryonic state, you could say.

The customer was very understanding. She knew she was getting a good deal. She even tipped me over $100, but I still didn't make a profit unless you count cash-in-hand as "real money" and expenses paid by card "phony money," (which, I suppose, a lot of people do).

My wife was at a real estate investment (REI) conference that day, and sat next to a friend of mine. When she told him what I was doing that day, he laughed and said "Entrepreneurs don't do the work!" It stung when I heard about it, but I knew he was headed for a reckoning of some kind. He'd spent, by his estimate, about $100,000 on various REI products just as the market was crashing. I don't know what happened to that guy, but I can tell him that entrepreneurs do MOST of the work, and the slow grind is much better than the fast buck most of the time.


Five years. Over 10,000 customers in our database (Of course, we've only had the capacity to serve about half of those in the last five years, but still that's more than I ever imagined.) We have about 340 Yelp.com reviews, dozens of Angie's List reviews, and the vast majority of those are 5-stars and A's, respectively. (I'm not sure if I can mention that about Angie's List, but I'm sure they'll notify me if it violates their rules...) We earned the Washington City Paper's "Best of" runner-up award in the Movers category. And finally, I've received hundreds and hundreds of private emails thanking us for the service and complimenting our guys for their hard work and integrity.

Again, this is beyond my imagining.

You might surmise from these infrequent blog posts and Facebook status updates that I walk around starry-eyed in a state of constant awe and amazement. Actually, I often do. But then reality tends to clock me upside the head with a crisis or two.

Lots of work ahead. We're always streamlining our processes -- from estimates to post-move follow-up, we're always arguing about the best, most efficient system that doesn't kill us and makes it easy for people to move. Truck Buddies David and Jeremiah are principally responsible for that right now, but many others have helped move this stone up the hill.

I guess now that we've made it to five years, we'll have to shoot for ten. Why not? I don't have anything else going on.

No comments: