Thursday, December 27, 2012

Don't quit...

It's a great morning, but the to-do's (the comma is acceptable, I'm told) just finally added up to vapor lock. I was happily plugging to-do items into the right categories, texting/emailing/calling for information, scratching ideas in books, taking voice memos, and then something occurred to me that has major ramifications on how we conduct part of the business and...

I stood there, hands together in a prayer-like fashion, smiling, but the expression on my face frozen, a small trickle of drool emerging from the corner of my mouth. Suddenly, I could think no more.

I'm sure everyone's been there at some point, and I did what everybody does in such a moment -- I checked  Facebook! The first thing I saw was the latest post from Michael Hyatt, the guy whose work "Platform" is pretty much becoming the playbook for MTB's marketing efforts. The blog is called "Whatever You Do, Don't Quit."

I love it when things like that happen.

I have no intention of quitting. I'll probably drop dead while working on some new project or another. But the temptation to work...ah...veeerrryyy slooooowly is always there in the hard times.

So here's your positive message of the day: don't quit!


Thursday, December 20, 2012

Let me be frank for a moment...

I just got off the phone with the umpteenth caller about our Living Social deal. I get it -- it's structured a little weird (you pay for a voucher that gets you a lower rate for a specific period of time). It took me a long time to get my head wrapped around it, but it actually makes sense and you DO save money off our regular rates.

However, I need to have a talk with you people.

No, not YOU people, i.e. the 99 percent of our customers who are awesome and friendly and forgiving of our thankfully increasingly infrequent start-up foibles. I'm talking to you people who would never use us if we weren't offering a chunk off our already low rates, and who will never use us again at full price. Specifically, I'm talking about people like the woman I just spoke with who said she's trying to decide between us "and a couple of Mexicans on the corner." (I must note: I have zero animosity toward Mexicans, Central Americans or South Americans, all of whom are among the friendliest and hardest working people I've ever met. However, if we're talking about unlicensed and unregulated workers, that's another story, and really, the subject of this rant...)

Here's the thing: we haven't raised our rates in about a year and a half. Maybe two years. And our rates are already well below standard industry rates. (I was recently shocked to learn the rates of one of the companies in my "Trusted Mover Network.") For a long time I was perfectly happy keeping them where they were because they were about what people expected, and they were just enough to allow us to keep the lights on and grow a little bit. Sometimes people would feign outrage upon hearing our rates, but because more people would say "Wow, that's really reasonable!" I'd know that the former people were full of it.

I have ALWAYS striven to be fair with people, ever since the first days with just me and my pickup truck.

No.
Enough with the preamble--here's the deal: If price is your main concern, then there are plenty of other options out there for you. Craigslist has literally dozens, probably hundreds, of small-time operators who haven't paid the dues we have. They pay no insurance fees, they pay no taxes. They pay their guys squat, expect nothing of them except a little discretion when they steal people blind. Their names are as permanent as smoke in a tornado, so they have no stake in building a reputation. They can simply change their names and screw the next customers over.

Through literal blood, literal sweat (obviously), and literal tears, we've earned hundreds of 5-star reviews on Yelp.com. We've earned three consecutive Angie's List Super Service Awards, and we've maintained an 'A' average with the Better Business Bureau (which, admittedly, does seem to be more "pay for play" than I'd like, but whatever, we've had no complaints.) We take customer service very seriously, and I personally guarantee to lose sleep at night if I think a customer believes we've wronged them somehow.
This is our third consecutive Super Service
Award, thank you very much.


So, if price is your main concern, don't buy the Living Social voucher. Go with the $55/hr guys. Maybe they won't screw you over. Maybe they'll actually address your claims in a timely manner. Maybe, just maybe, you'll get a new illegal start-up moving company that still is concerned about customer service and will do the right thing regarding damages. I, however, pay my fair share. I pay more in taxes per quarter than I've paid in entire years of my working life. I am building a LEGITIMATE company, and once again, I assure you, I pay my fair share, and then some. And I do it by treating our customers with respect and fairness.

If you can respect that, then please let me serve you. If not, we're not the guys for you.

Sincerely,
Chris

MyTruckBuddy.com